Burton Snowboards
The GOLD STANDARD campaign
CONCEPT AND ART DIRECTION by Andrew Celmins
The GOLD STANDARD campaign
CONCEPT AND ART DIRECTION by Andrew Celmins
FIRST, IN PLACE OF THE TRADITIONAL WARNING SIGNS AT the TOPs OF CHAIRLIFTS, WE WILL PLACE THESE SIGNS.
NEXT, TO HELP RIDERS IMPROVE THEIR SKILLS, WE WILL CREATE THE BURTON "SHRED TRACKER" SNOWBOARDING APP.
And we will create an Augmented Reality app that turns snowboarding into a real life video game
We will also include print ads in our campaign, highlighting the success and passion of the BURTON snowboard brand
